Subtrend – Mobile Miracles



Image courtesy: www.m4mum.com

Mobile 4 Mumbai simplifies bus travel across Mumbai without SMS or GPRS. A quick and easy software download and transfer to the mobile allows a person to search bus routes and numbers with ten key strokes in less than 10 seconds! And the best part is, it works on the most basic mobile phones and is extremely user friendly.


Image courtesy: www.gaonkiawaaz.wordpress.com/

From bus routes to daily local news.

Gaon Ki Awaaz or village voice is a rural news bulletin launched by the International Media Institute of India using the mobile phone as a broadcast tool. News alerts are transmitted twice a day to villagers living in and around the Rampur-Mathura village of Uttar Pradesh, located 76 Km from Lucknow as voice messages, on their phones, in the local language, Avadhi. This is a boon for many of these people who are illiterate. News ranges from weather forecasts to crop price information to thefts to childcare to prayer meetings and more. The services are also used for rural advertising, complaints against social abuses, human rights issues, etc.

What started with only 25 villagers, reached a base of 250 in the first six months. Gaon Ki Awaaz is about empowering the rural masses through information dissemination.

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