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Mass Access is about scaleable innovative inventions. Solutions that reach their maximum potential in a land housing 2 billion people because they are super relevant, clever, and not to forget affordable! Those which hit the spot because they answer local needs through surprisingly creative ways and on a large scale at that!

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Trendsinsight is India's first speciality trend research outfit. A troop of trendsighters, ethnographers, researchers & other curious people, sighting trends to gauge what they influence and where they are headed.
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AUTHENTIC (traditional Indian), FUSION (mix of Indian and other influences) , CONTEMPORARY (reinvented Indian), NON-INDIAN (totally externally influenced)

In defining styles across multiple fields in India, these are some of the words we have jotted down so far. They reflect in products and lifestyles. They are seen individually and in combination. the average Indian chooses to follow philosophies that are a mix of values from each of these. Diversity is a heritage. It only evolves and manifests in different ways.