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Archive for the ‘ // FEBRUARY ’ Category

Trend of the month

  • February 1st, 2011
  • Posted in // FEBRUARY

Mass Access is about scaleable innovative inventions. Solutions that reach their maximum potential in a land housing 2 billion people because they are super relevant, clever, and not to forget affordable! Those which hit the spot because they answer local needs through surprisingly creative ways and on a large scale at that! [ READ MORE ]

Subtrend – Mobile Miracles

  • February 1st, 2011
  • Posted in // FEBRUARY . Business ideas . Culture & Communication . Design . Rural . Technology

Image courtesy: www.m4mum.com Mobile 4 Mumbai simplifies bus travel across Mumbai without SMS or GPRS. A quick and easy software download and transfer to the mobile allows a person to search bus routes and numbers with ten key strokes in less than 10 seconds! And the best part is, it works on the most basic [ READ MORE ]

Subtrend – Rags to Riches

  • February 1st, 2011
  • Posted in // FEBRUARY . Business ideas . Eco & Sustainability . Fashion & Beauty

Image courtesy: www.conserveindia.org This subtrend speaks of uplifting the masses by involving them in a process that elevates their status and links them to a totally upmarket and niche end product that they will help produce. Conserve  India, an organisation in Delhi reduces India’s mountain of waste and helps it’s millions of rag pickers. [ READ MORE ]

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Trendsinsight is India's first speciality trend research outfit. A troop of trendsighters, ethnographers, researchers & other curious people, sighting trends to gauge what they influence and where they are headed.
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TIDBITS FROM TRENDSINSIGHT!

AUTHENTIC (traditional Indian), FUSION (mix of Indian and other influences) , CONTEMPORARY (reinvented Indian), NON-INDIAN (totally externally influenced)

In defining styles across multiple fields in India, these are some of the words we have jotted down so far. They reflect in products and lifestyles. They are seen individually and in combination. the average Indian chooses to follow philosophies that are a mix of values from each of these. Diversity is a heritage. It only evolves and manifests in different ways.

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