Trend of the month


We heard murmurs that tradition was all set to make a come back in urban India in its old avatar. Joint families, arranged marriages, age-old forgotten practices and values were predicted to be revived by a society worn thin by new-age driven stress factors. We think tradition sure is back…but with a twist given by smart urbanites who want the best of both worlds! Tradition tweaks is about tradition’s trysts with modern times.

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Subtrend – Tradition retold



Image courtesy: www.gheehappy.com

Sanjay Patel’s ‘Ramayana: Divine Loophole’ features a graphic retelling with more than 100 vibrant and whimsical illustrations. Quite a vivid version of the age-old epic, this book is a visual treat, sure to find it’s way into many a book lover’s shelf.


Amma’s Tales is a series of picture books where Indian mythological characters are brought to life through rarely heard stories and fabulous illustrations to appeal to new-age kids. The stories are taken from the Ramayana, the Mahabharata and the Puranas. The latest book in the Amma’s Tales is titled ‘Tail Tales’. The book contains three stories from the Ramayana in which Bali, the Monkey God is the central figure.

Tradition sure does find ways to keep up with the times! (Also see our overlapping examples under the Modern Mythology subtrend for May.)

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Subtrend – Outsourced tradition



Image courtesy: www.mayacare.com/

A self-sustainable venture that works on a non-profit basis, MAYACARE is an all-woman organisation that cares for the elderly. The associates help the old people get their chores done, even as they continue to live in their own homes. They accompany them on doctor visits, read to them, see them off at the railway station/airport, buy medicines, collect medical reports, shop, conduct financial transactions, attend a social engagement and more. A boon to family members of professionals who may be away on assignments, busy with professional commitments or frequent travel!


Food that has a home touch and is served just as the lady of the house would serve her own family members, is the USP of ‘Astha Bhojon’, a Self Help Group, whose 32 underprivileged urban women members use their culinary talents to feed hungry youngsters on the move even as they strive to become economically self-sufficient. Lunch time sees famished IT executives, bankers and other corporate types make a beeline for the cafeterias or the mobile food vans near their office complexes.

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