Subtrend – Exclus-eve
Image courtesy: www.indianwine.com, www.livemint.com
The Wine, Women and Wit (W3) club is meant exclusively for women who want to know more about wine and enjoy it too. Dharti Desai, founder and CEO of Finewinesnmore, an importer and distributor of wine, along with Chandni Dhall, entrepreneur, formed this club to create awareness about wine by organising events, where wine experts will throw light on the art of wine making. The club conducts two events every month – a fashion show for non-serious wine drinkers and an educative session on wine drinking for the serious ones. The first W3 club was launched in Mumbai in December 2009 and the second in Lucknow in February 2010.
W3 members are entitled to two different categories of membership – ‘Sparkling’ and ‘Rosé’. Members can enjoy privileges like entry to wine dinners, private tastings, themed wine events such as wine and poetry, art, perfumes etc, a tour of a wine estate, discounts at various spas, restaurants & select retail store, discounts on the villa rentals at the scenic Il Boro wine estate in Tuscany, Italy etc. The art of wine drinking has become a status symbol, specially amongst women and the club acts as a great medium by taking women into its inner circle.
Image courtesy: www.oyegirl.com
Oyegirl is an online shopping portal exclusively for women. The website offers apparel and accessories including jewelry and footwear and they promise to deliver anywhere in India. ‘Only for women’ is the sole differentiator. Otherwise, the site is quite like other shopping portals. More importantly, this could be indicative of the beginning of a shift in the buying behaviour of the Indian woman, who otherwise prefers a hands-on shopping experience.
Image courtesy: www.femmesenvoyage.com
Femmes en Voyage is a women-only travel club that promotes and operates outdoor tours for women. It has several hundred members from various cultures and diverse backgrounds and is the best solution for women who want to travel, but do not like the idea of traveling alone. Femmes en Voyage provides women the ability to travel in the safety and comfort of a small group while offering authentic experiences including adventure travel, cultural tourism, heritage exploration, wellness tourism, wildlife sanctuaries, eco –tourism, cruising and more!
