IN THE LAP OF LUXURY
Triggers, Targets, Trends & Tips in the Indian luxury Apparel & Accessories sectors 2009-2010
No of pages : 59
Format : PDF
Price : Rs. 30000 (Approximately USD 645)
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Summary
In a country steeped in traditions of luxury, the connotations that luxury has undertaken today are quite interesting!
The fast-paced developments of the last two decades including a struggling economy coming to terms with a its past and turning fortunes around to become a red hot economy saw luxury moving from inheritance into mass consciousness. These changing times saw both the emergence of new and willing mindsets as well as increasing ability to afford luxury. And this new set defined new parameters in luxury. Today, we have many segments in the luxury consumer group each with different drivers and motivations. Insight Instore has identified the main segments in India.
In this report, we have deconstructed the luxury Apparel and Accessory consumer in India. We focus on the consumer and begin by scanning the evolving luxury scene in these sectors. With this background, we then study the identified segments in detail. The report looks at what brands each segment identifies with, why they buy, where they buy it, when they shop and even how they go about shopping. The report then goes on to speak about trends prevalent in these sectors and uses these trends and earlier insights to study their impact on the retail industry in India and to identify strategic directions, which can be translated into meaningful innovations for brands.
Useful for brands, designers, consultants, trend hunters, professionals in the luxury sector and ideators who are interested in this creative line.
