TRENDSIGHT-OLOGY

Our trendsighters or spotters study the various macro influencers. Sociocultural, technological, economic, environmental, political & demographic influencers are scanned and analysed to identify patterns.

Trendsighting in multiple areas like design, culture, marketing & advertising, fashion, retail etc. helps unearth specific trends. These trends are then mapped with the macro influencers to create trend aggregates.

Each trend aggregate is synthesised to define a MAIN TREND. Trends in specific areas under the MAIN TREND are further defined as SUB TRENDS.

 

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ABOUT US

Trendsinsight is India's first speciality trend research outfit. A troop of trendsighters, ethnographers, researchers & other curious people, sighting trends to gauge what they influence and where they are headed.
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TIDBITS FROM TRENDSINSIGHT!

AUTHENTIC (traditional Indian), FUSION (mix of Indian and other influences) , CONTEMPORARY (reinvented Indian), NON-INDIAN (totally externally influenced)

In defining styles across multiple fields in India, these are some of the words we have jotted down so far. They reflect in products and lifestyles. They are seen individually and in combination. the average Indian chooses to follow philosophies that are a mix of values from each of these. Diversity is a heritage. It only evolves and manifests in different ways.